Our team was tasked to come up with 2 seasonal thematic shoots: Halloween and holiday. Utilizing similar seasonal elements in each theme, we separated out by approachable and premium per brand. These images that were shot were carried into our digital space on Amazon PDPs as well as accompanied any seasonal updates for brand storefronts.
To execute the two seasonal thematic shoots (Halloween and Holiday), our team followed a strategic approach to ensure consistency, relevance, and flexibility across multiple platforms.
We used consistent lighting, color palettes, and style choices across both shoots to maintain a unified brand identity. The slight variations between the approachable and premium shoots ensured that the brand’s diverse audience could connect with the imagery, while still maintaining a sense of cohesion.
