FTD sought to enhance their Gold Program and prioritize its promotion within their offerings. Their goal was to encourage both new and existing customers to subscribe to Gold by FTD, enabling them to benefit from savings on fees and shipping.
To enhance traction and visibility, our team developed a new logo lockup featuring FTD Gold, complemented by fresh imagery to evoke the essence of the Gold Program. Additionally, we designed on-trend social posts and stories to engage our audience, effectively communicating key reasons to believe (RTBs) alongside captivating lifestyle visuals, aimed at persuading them to subscribe.
solution
The
deliverables
The
The
- Social Story + Carousel
- Category Landing Page
- Logo Lockup
- Homepage Module
- Emails
