The Ask
Support the launch of the new HP Envy printer by creating a cohesive visual system that brings high-quality photo printing and everyday family needs together in a more accessible at-home experience. The objective was to deliver a unified look and feel across in-store and digital touchpoints, ensuring a seamless, scalable shopping experience for global markets.
The Solution
We developed a clear, color-coded system to differentiate home, home office, and office printers, making the lineup easier to navigate at a glance. The HP Envy was anchored in the brand’s green palette to reinforce its home positioning, supported by warm, aspirational lifestyle photography in-store. Across digital channels, we paired concise benefit-driven messaging with visually engaging social executions, creating a cohesive system that informs, inspires, and drives consideration wherever shoppers encounter the product.
The Deliverables
• Amazon PDP page templates
• In-store retail templates
• Social templates
• In-store retail templates
• Social templates
Creative Director: John Menefee
Copywriter: Bryan Simkin
Art Director: Mackenzie Rollins
Copywriter: Bryan Simkin
Art Director: Mackenzie Rollins
