HP launched a new Envy printer designed to make printing high-quality photos and meeting a family’s other printing needs more accessible at home. Our goal was to develop a cohesive look and feel across both in-store and digital platforms, ensuring a seamless shopping experience for global markets.
To accomplish this, we implemented a color-coded system for home, home office, and office printers. Since the Envy printer is intended for home use, we utilized HP’s green color palette. We featured stunning lifestyle photography in in-store displays, provided clear and concise benefits for online shoppers, and created inspirational, attention-grabbing designs for social media.
