The Ask
Redesign the Starbucks Amazon storefront to elevate the shopper experience by simplifying navigation, improving product discovery, and making it easier for customers to browse and purchase with confidence.
The Solution
We restructured the storefront to prioritize clarity and ease of navigation, allowing shoppers to find the right products quickly and intuitively. The design was optimized to create a seamless experience across touchpoints, with particular attention to continuity from the Starbucks coffee-at-home site. A refined green-forward palette reinforced brand recognition while creating a cohesive, familiar visual system across the storefront.
The Deliverables
• Amazon Homepage
• 15 Amazon Subpages
• 15 Amazon Subpages
Copywriter: Scott Corbitt
Art Director: Mackenzie Rollins
Art Director: Mackenzie Rollins
