The Ask
Adapt the Flavor Tour ATL idea into a breakthrough in-store campaign that drives engagement and excitement leading to trial and repeat of Heinz Flavor Tour Sauces.
The Solution
We transformed the Flavor Tour ATL idea into a bold, interactive in-store experience that makes flavor discovery feel effortless and fun. Through color-coded flavor cues, clear navigation, and the Flavor Finder as the hero, the campaign turned the condiment aisle into a destination that drives engagement, trial, and repeat purchase across the Heinz Flavor Tour lineup.
The Deliverables
• Key Visual
• Sampling Cards
• Banner Ads
• Social Posts
• Shelf Talks
• Floor Talk
• Coupon
• In-Store Display
• Sampling Cards
• Banner Ads
• Social Posts
• Shelf Talks
• Floor Talk
• Coupon
• In-Store Display
Creative Director: Wendy Miranda, Jacqueline McCabe
Copywriter: Anna Hirsch
Art Director: Mackenzie Rollins, Ana Picino
Copywriter: Anna Hirsch
Art Director: Mackenzie Rollins, Ana Picino
