The Ask
HP required refreshed lifestyle photography of the HP Smart Tank for use in its marketing materials. Our team was tasked with conceptualizing a seven-scene photoshoot designed to inspire families to make a purchase.
The Deliverables
• 64 Images
• 7 Social Videos
The Solution
We focused on the family demographic, emphasizing the Smart Tank’s value for everyday household needs, such as homework, printing photos, and managing family tasks efficiently. The goal was to showcase the printer as an essential tool for a busy, modern family.
